Audits / Audit

Where you stand in AI search,
and what to fix.

A paid audit for B2B companies who suspect AEO matters and want evidence before scoping a project. 40 queries, three named competitors, technical health check, 15-page report, walkthrough call. Five working days from payment receipt.

Audit
£600 fixed price, one-off
What's in the box
  • 40 queries tested across the buyer journey
  • Benchmark against three named competitors
  • Technical AEO health check and content gap analysis
  • 15-page report plus 30-minute walkthrough call
Book the Audit

What's in the Audit

  • 40 queries tested across the buyer journey

    Awareness, consideration and decision-stage queries, chosen for your sector and your ICP. Tested across the AI assistants your buyers actually use.

  • Competitor visibility benchmark

    Three named competitors, scored side by side. Where you win, where you lose, and where neither of you shows up.

  • Source attribution analysis

    Which sites AI assistants are citing in your category, and why. The pattern matters more than any single result.

  • Content gap analysis

    The top 10 missing entities, topics or query types. Where your content isn't earning citations, and what to do about it.

  • Technical AEO health check

    Schema, llms.txt, content structure, citation readiness. The technical layer that decides whether AI can parse your site at all.

  • 15-page report

    A written report you can circulate internally and use to make the case for action. Designed for sharing, not presenting.

  • 30-minute walkthrough call

    We talk you through the findings, answer questions, and flag where the biggest moves are. No pitch unless you ask.

  • Delivered in 5 working days from payment receipt

    From scoping call to report in your inbox. Fixed price, fixed timeline.

Questions the Audit answers

Q.01

Where do we sit against named competitors?

Three competitors you'd actually lose deals to, scored on the same query set. Industry averages don't tell you anything useful.

Q.02

Which queries are we losing, and why?

Most companies lose AI citations for one of three reasons: structural, authority, or content. The Audit isolates which one applies to you.

Q.03

What needs to change on our site, technically?

The infrastructure problems that AI sees but a human visitor doesn't. Schema gaps, content structure, citation signals, llms.txt.

Q.04

Where are the biggest content gaps?

The entities, topics and query types you'd need to cover to be cited more. Prioritised, not just listed.

Right for you if

You're a mid-market B2B company. You suspect AEO matters for your sector, and you want evidence before scoping a project, hiring an agency, or briefing your in-house team.

Not right for you if you're not yet sure AEO is worth taking seriously. Start with the free Snapshot. Also not right if you already know what to do and you just want the plan written down. That's the Blueprint.

Three steps, five working days from payment receipt

5 working days from payment receipt
01

Scoping call

20 minutes. We confirm the three competitors, the query themes that matter, and the technical scope. Invoice is sent after this call.

02

Five working days of analysis

Once payment lands, we run the queries, build the benchmark, audit the technical layer and write the report. You don't need to do anything.

03

Report and walkthrough

15-page report in your inbox, followed by a 30-minute walkthrough call. You decide what happens next.

Book the £600 AEO Audit

Tell us about your company. We'll reply within one working day to book a 20-minute scoping call. Invoice is sent after the call. Delivery runs to five working days from payment receipt.

Price £600
Delivery 5 working days from payment receipt
Optional. We can suggest three based on your sector if you prefer.
Your details are used only to respond to your request. We won't add you to anything you didn't tick.
Fixed price, fixed scope. We confirm everything on the scoping call before invoicing.

Pick the audit that fits the decision

Feature
Snapshot
Free
Deciding whether AEO is worth investing in.
You're here
Audit
£600
Getting evidence before scoping a project.
Blueprint
£3,500
Taking the plan and running it yourself.
Price Free £600 £3,500
Turnaround A few working days 5 working days from payment receipt 3 weeks from payment receipt
Queries tested 10 40 Full query universe
AI assistants covered 4 5 5
Competitor benchmark 3 named 3 named
Technical AEO health check
Content gap analysis With briefs
90-day tactical plan
12-month strategic roadmap
Technical implementation spec
Entity and linking strategy
Measurement framework
Format 1-page summary 15-page report Full documentation set
Walkthrough call 30 minutes 60 minutes
Request the Snapshot Current tier Book the Blueprint
Snapshot
Free
Deciding whether AEO is worth investing in.
  • Price Free
  • Turnaround A few working days
  • Queries tested 10
  • AI assistants covered 4
  • Competitor benchmark Not included
  • Technical AEO health check Not included
  • Content gap analysis Not included
  • 90-day tactical plan Not included
  • 12-month strategic roadmap Not included
  • Technical implementation spec Not included
  • Entity and linking strategy Not included
  • Measurement framework Not included
  • Format 1-page summary
  • Walkthrough call Not included
Request the Snapshot
You're here
Audit
£600
Getting evidence before scoping a project.
  • Price £600
  • Turnaround 5 working days from payment receipt
  • Queries tested 40
  • AI assistants covered 5
  • Competitor benchmark 3 named
  • Technical AEO health check
  • Content gap analysis
  • 90-day tactical plan Not included
  • 12-month strategic roadmap Not included
  • Technical implementation spec Not included
  • Entity and linking strategy Not included
  • Measurement framework Not included
  • Format 15-page report
  • Walkthrough call 30 minutes
Current tier
Blueprint
£3,500
Taking the plan and running it yourself.
  • Price £3,500
  • Turnaround 3 weeks from payment receipt
  • Queries tested Full query universe
  • AI assistants covered 5
  • Competitor benchmark 3 named
  • Technical AEO health check
  • Content gap analysis With briefs
  • 90-day tactical plan
  • 12-month strategic roadmap
  • Technical implementation spec
  • Entity and linking strategy
  • Measurement framework
  • Format Full documentation set
  • Walkthrough call 60 minutes
Book the Blueprint

Frequently asked questions

What's the difference between this and the Blueprint?

The Audit tells you where you stand and what's broken. The Blueprint is the plan: 12-month roadmap, detailed 90-day tactical plan, briefs for the first 10 priority pieces, technical implementation spec and measurement framework. The Audit is £600. The Blueprint is £3,500.

Can you guarantee my business will be cited by AI more after the audit?

No. The audit doesn't change anything on your site. It tells you what's true now and where the gaps are. Fixing it is what the implementation work does, which is a separate scope.

Which AI assistants do you test?

ChatGPT, Claude, Perplexity, Google AI Overviews, and Copilot. Weighted depending on which your buyers are actually using.

Do I have to provide the competitor list?

We'll suggest three based on your sector, but the final list is yours. We use the names you'd actually be losing deals to, not the ones that look biggest on paper.

What happens after the walkthrough call?

Up to you. Some clients take the report and execute themselves. Some upgrade to the Blueprint for the full plan. Some scope a retainer with us. There's no follow-up cadence unless you want one.

Is the £600 refundable?

No. The work is delivered as a fixed-price report on a fixed timeline. We confirm scope on the scoping call before invoicing so there are no surprises.

Get the evidence before you commit

Fixed price, five working days from payment receipt, 15-page report. Walkthrough call included.