Field notes.
What we're seeing in AEO, GEO and the new mechanics of search. No clickbait, no fluff.
Everything we've published, newest first.
How Much Does It Cost to Host a Website?
What website hosting actually costs in the UK in 2026, the renewal pricing trap almost every provider uses, and how to work out which tier you genuinely need.
Perplexity SEO: How to Show Up in Perplexity Answers
How Perplexity crawls, ranks and cites sources, and the practical changes that make your business one of the citations it picks.
How Much Does It Cost to Design a Website?
What website design costs in the UK, why almost nobody bills it separately from the build, and how to judge whether the design line on your quote is worth it.
Headless WordPress: Keep the Editor, Lose the Bloat?
Headless WordPress keeps the familiar editor and swaps the slow front end for a fast one. Here's how it works, what it fixes, and what it complicates.
How Much Does AEO Cost? A Straight Answer
Real ranges for what a proper AEO programme should cost in the UK, what is actually included, and how it sits against your existing SEO budget.
How Much Does a Website Cost in the UK?
Real UK website costs in 2026, why the same brief gets quotes with a 10x spread, what we charge and why, and how to tell whether a number you have been given is fair.
Astro SEO: Why the Stack Wins on Speed and Citations
Astro is good for SEO by default. Here's why its architecture helps, plus the practical setup: sitemaps, images, schema and AI crawl access.
GEO Pricing: What Generative Engine Optimisation Should Cost
Honest ranges for what GEO should cost, what a sensible programme includes, and why one-off fixes rarely move the number that matters.
Next.js SEO: Getting a React Site to Rank and Get Cited
Next.js can rank and get cited by AI search, but only with the right rendering, metadata and structured data choices. Here's how to get it right.
AI Search Optimisation: The 2026 Field Guide
A field guide to AI search optimisation: how it differs from SEO, which AI platforms actually matter, and what to fix first.
Framer vs Webflow: Which One Should You Actually Build On?
Framer and Webflow both promise a fast, no-code website. Here's how they actually compare on design, speed, SEO, CMS depth and price, and when neither is enough.
LLM SEO: How to Get Your Business Into AI Answers
What LLM SEO actually means, how ChatGPT and Perplexity pick their sources, and the levers that get your business named in AI answers.
What a Headless Website Costs in 2026
What a headless website actually costs in the UK, what pushes the price up, and whether the speed and AEO payoff justifies it over a templated CMS build.
GEO Agency: What Generative Engine Optimisation Buys You
What does a GEO agency deliver, and how fast does generative engine optimisation start working? A straight answer, no inflated timelines.
The Best Headless CMS in 2026, Ranked for Marketing Teams
Sanity, Storyblok, Contentful and Payload compared on editor experience, cost shape, SEO/AEO fit and dev overhead, with a straight recommendation by scenario.
What an AEO Agency Actually Does (and When You Need One)
What does an AEO agency actually do? A straight explanation of the work, how it differs from an SEO agency, and the signals that mean you need one.
Astro vs Next.js: Which Headless Stack for a Marketing Site?
Astro or Next.js for a marketing site? A straight comparison on speed, SEO, AI citation, editor experience and build cost, from an agency that builds on both.
Astro vs WordPress for SEO: Why We Build on Astro
Is Astro good for SEO? An honest Astro vs WordPress comparison on architecture, speed, Core Web Vitals and when each one wins.
How to Audit Your Site for AI Search (a Free DIY Checklist)
A 30-minute AI search audit you can run yourself. Check whether ChatGPT, Gemini and Perplexity mention you, and fix what stops them.
How to Run an AI Readiness Assessment for Your Business
Run an AI readiness assessment yourself with this six-dimension framework. Score your business 1-3 on each and see what to fix first.
Is WordPress Good for SEO? An Honest 2026 Answer
Is WordPress good for SEO in 2026? Yes, with caveats. The honest answer on rankings, speed and when a faster stack wins.
How to Optimise a Website for AI: The 2026 Playbook for Crawlers, Answers, and Trust
How to optimise a website for AI in 2026: the five areas that decide whether LLMs and answer engines find you, cite you, or skip you.
Answer Engine Optimisation (AEO): The Search Shift Every Business Needs to Understand
What is AEO? A plain-English guide to Answer Engine Optimisation: how it works, why it matters, and how to make AI recommend your business.
Programmatic SEO in the Age of AI: Scale That Actually Works
Programmatic SEO has a reputation for thin pages and penalties. Here's how AI changes that, and how to scale pages that actually rank.
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