Field notes.
What we're seeing in AEO, GEO and the new mechanics of search. No clickbait, no fluff.
How to Audit Your Site for AI Search (a Free DIY Checklist)
A 30-minute AEO audit you can run yourself. Check whether AI search engines mention your business, and fix what stops them.
How to Run an AI Readiness Assessment for Your Business
Run an AI readiness assessment yourself with this six-dimension framework. Score your business 1-3 on each, see what the total means and what to fix first.
Is WordPress Good for SEO? An Honest 2026 Answer
Is WordPress good for SEO in 2026? Yes, with caveats. The honest answer on rankings, speed and when a faster stack wins.
How to Optimise a Website for AI: The 2026 Playbook for Crawlers, Answers, and Trust
Most websites were built for Google. In 2026, that's no longer enough. Here's what 'AI-optimised' actually means, and the five areas that decide whether LLMs, answer engines, and AI Overviews find you, cite you, or skip you entirely.
Answer Engine Optimisation (AEO): The Search Shift Every Business Needs to Understand
When someone asks ChatGPT who to hire, what to buy, or which agency to trust, they get one answer. AEO is the discipline of making sure that answer is you.
Programmatic SEO in the Age of AI: Scale That Actually Works
Programmatic SEO has a reputation problem. Thousands of thin pages, zero value, a Google penalty for dessert. Here's how AI changes that...