Blog
Insights and guides
Practical thinking on search, AI, content, and marketing. Written for people who'd rather learn something useful than read another thought leadership piece.
Website Design
How to Optimise a Website for AI: The 2026 Playbook for Crawlers, Answers, and Trust
Most websites were built for Google. In 2026, that's no longer enough. Here's what 'AI-optimised' actually means, and the five areas that decide whether LLMs, answer engines, and AI Overviews find you, cite you, or skip you entirely.
AEO
Answer Engine Optimisation (AEO): The Search Shift Every Business Needs to Understand
When someone asks ChatGPT who to hire, what to buy, or which agency to trust, they get one answer. AEO is the discipline of making sure that answer is you.
SEO
Programmatic SEO in the Age of AI: Scale That Actually Works
Programmatic SEO has a reputation problem. Thousands of thin pages, zero value, a Google penalty for dessert. Here's how AI changes that...