How much does a website cost in the UK? Pick platform, scope and complexity for a budget range and a realistic timeline. These are our own project prices, not a lead-capture form.
We have your selections and the estimate. Sam will come back with a real number, usually the same day.
Based on our real project pricing, adjusted for platform, page count, complexity and integrations. Numbers are guidance, not a quote.
For a small UK business, most website projects land somewhere between £3,000 and £20,000. That is a wide bracket, and the width is the honest part. Ask five agencies to quote the same brief and you can reasonably get five numbers with a 10x spread between them, all of them defensible.
What follows is our own pricing at the bottom of each range, and an indication of where the wider UK market sits above it. We are a small agency that uses AI heavily, so we sit low by design. That is a position, not a benchmark, and plenty of good agencies would price the same brief very differently.
| Project | Spec | Typical UK range | Timeline |
|---|---|---|---|
| Brochure site | 8 pages, no CMS | £2,800–£8,000 | 3–4 weeks |
| Brochure site + CMS | 8 pages, editable | £3,400–£10,000 | 4–5 weeks |
| Marketing site | 15 pages, CMS | £5,350–£20,000 | 6–8 weeks |
| Larger marketing site | 25 pages, CMS | £7,450–£30,000 | 6–8 weeks |
| Content site + tools | 30 pages, CMS and CRM | £11,400–£40,000 | 10–12 weeks |
| E-commerce | 30 pages, shop and CMS | £16,050–£60,000 | 11–13 weeks |
| App-shaped build | 25 pages, accounts and login | £16,650–£80,000 | 14–18 weeks |
| Like-for-like move | 20 pages, same design | £3,300–£12,000 | 3–5 weeks |
The lower figure in each range is what we charge, and it is what the calculator above returns for that spec. The upper figure indicates where larger agencies and enterprise scope tend to sit. Both exclude VAT. Timelines are ours; bigger teams often run longer, not shorter.
Before the scope of the project, the biggest variable in any website quote is who you asked. Same brief, same page count, genuinely different businesses answering it.
A freelancer prices their own time. A 40-person agency prices a studio, an account team and a floor in a city centre. Neither is wrong, and the larger number often buys real things: more people on the project, cover when someone leaves, a process that survives contact with a big organisation.
An agency that has built 200 sites in your sector charges for knowing which decisions will go wrong before you make them. Sometimes that premium saves money overall. Sometimes you are paying for a case-study list you will never benefit from. Worth asking which.
A specialist in regulated finance, accessibility to WCAG AA, or high-volume retail prices differently to a generalist, because the work genuinely is different. If your sector has rules, pay someone who already knows them.
Once a project involves procurement, security review, multiple stakeholder groups, a design system serving several brands, or integration with systems nobody fully understands, costs move into six figures and stay there. That is not padding. It is what that work costs.
We are at the smaller, faster, cheaper end of this. It suits some projects and not others, and we would rather say that here than three meetings in.
Page count is the thing clients ask about and the thing that matters least. These are the four that do the work. The figures are ours, included to show the shape of the thing rather than to set a going rate.
On our pricing a 25-page marketing site is £7,450. Take the same 25 pages and add user accounts and a login, and it is £16,650. The pages did not change. What the site has to do did. Complexity is the biggest lever on the number almost everywhere, which is why the calculator asks about it before it asks how many pages you have.
We charge £600 for a CMS, £900 for a CRM connection, £1,500 for gated content with real accounts and £2,400 for a shop. Other agencies will land elsewhere. The principle holds regardless: each one is a system that has to keep working after launch, not a feature built once. Price them at the start and the project stops quietly doubling in month three.
The same 15-page brief costs us £5,350 on Astro and £8,500 on WordPress. We are not neutral here, so take it as a view rather than a fact: WordPress tends to take longer to make fast and to structure properly for search and AI, then needs maintaining. It is still the right call for plenty of teams, usually ones who already know it well.
The part everyone forgets. We charge £900 to move existing content across cleanly and £90 a page to write it from scratch, so a 30-page site is £2,700 of writing. Whoever you hire, it is the line most often left out of the headline number. Content is also the usual reason a build runs late.
Discovery, sitemap, page-type matrix.
Tokens, typography, components, key templates.
Engineered fast, schema baked in, agent-ready.
Re-platformed cleanly, redirect map included.
Pre-launch checklist, monitored cutover.
Fixes, training, performance review.
Build cost gets all the attention. Running cost is what people are surprised by 12 months later, so here it is up front. These are typical UK figures for a small business site, and they vary with traffic, platform and how much you want handed to someone else.
£15–£60/month
Managed hosting, SSL, backups and the domain. Static and headless sites sit at the lower end because there is less running to keep up. We include it in our care plans.
£30–£150/month
A heavier server, plugin licences and someone keeping it patched. Skippable right up until the morning it is not, which is the whole problem with it.
From £500/month
A retainer: content, changes, performance, and search and AI visibility. Optional, and plenty of sites do without. Most sites that go stale do so because nobody owned them.
Not sure which platform you are on, or whether it is still the right one? The free website audit grades speed, technical SEO and AI readiness in a couple of minutes.
For most small and mid-sized businesses, somewhere between £3,000 and £20,000, with a great deal of variation inside that. Our own pricing starts at £2,800 for an eight-page brochure site and £5,350 for a 15-page marketing site with a CMS, and we sit deliberately at the lower end of the market. Larger agencies and enterprise scope routinely price the same briefs several times higher, often for good reasons.
Design is rarely billed separately from the build, because a design nobody has built is not worth much on its own. In our pricing it sits inside the base cost, with a brand refresh at £900 on top and copywriting at £90 a page. Agencies with a larger studio team often do split design out, and price it accordingly, so it is worth asking how any quote is structured before comparing two of them.
Budget £15 to £60 a month for hosting, SSL, backups and the domain on a static or headless site. WordPress typically runs £30 to £150 once a heavier server, plugin licences and security patching are counted. Beyond that, a retainer for content and ongoing changes starts around £500 a month and is optional.
Our pricing puts a 30-page store with a CMS at about £16,050, and the wider market commonly runs from £15,000 to £60,000 or more depending on catalogue size and integrations. The shop itself is the smaller part of it. Most of the cost sits in product data, payment and shipping logic, and the checkout, which is the one part of the site nobody forgives being slow.
For a small business site, expect £15 to £60 a month for managed hosting including SSL, backups and monitoring. Static and headless sites sit at the lower end because there is less infrastructure to keep running. WordPress needs more server behind it, so £30 to £150 a month is normal depending on traffic. Most agencies, us included, bundle hosting into a care plan rather than billing it separately.
Partly because the brief is doing less work than it looks: two agencies quoting a '10-page website' can be pricing completely different things. But mostly it is who you asked. A freelancer prices their own time, a 40-person agency prices a studio and an account team, and a specialist in a regulated sector prices knowledge you cannot get cheaply. A 10x spread across five quotes is normal and does not mean four of them are wrong.
Three to four weeks for a brochure site, six to eight for a typical marketing site, and 12 weeks or more for anything with accounts or a shop. The build is rarely the bottleneck. Content and sign-off are.
Sometimes, genuinely. If you need a presence and nothing more, a £500 template site is a sensible purchase and we would say so. It stops being sensible the moment the site has a job to do, because the cost then shows up as slow pages, a CMS nobody can use, and a rebuild in 18 months.
Send it to yourself, then book a 20-minute scoping call to tighten the range. Or see what these numbers bought other people first.
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