Shape how AI
understands your brand.
AI tools like ChatGPT and Google's AI overviews don't just search the web. They generate answers by combining information from dozens of sources. GEO is how we make sure the story they tell about your brand is accurate, positive, and yours to control.
AI is writing your brand story. Without your input.
Right now, AI tools are synthesising information about your business from across the internet. Reviews, articles, social posts, competitor comparisons, even outdated pages you've forgotten about. The result is an AI-generated version of your brand that you didn't write, didn't approve, and might not even recognise.
Unlike a Google listing you can edit, there's no 'claim your profile' button for AI. The only way to influence what AI says about you is to strategically shape the information it draws from.
If you're not actively managing your AI narrative, someone else's content is writing it for you.
How AI-ready is your website?
Run a free AI website audit on any page. Thirty-one checks across structured data, content structure, meta tags and citation readiness.
Audit your site →Our approach to GEO
Audit your AI identity
We check what AI models currently say about your brand across ChatGPT, Gemini, Perplexity, and others. The results often surprise people. AI might be confusing you with competitors, citing outdated info, or missing you entirely.
Map your source landscape
AI pulls from specific types of content: authoritative articles, structured data, widely-referenced pages. We identify which sources AI trusts in your industry and build a plan to strengthen your presence there.
Shape the narrative
We create and optimise content designed to influence how AI understands your brand. Your positioning, your expertise, your differentiators. Not generic marketing copy, but precise, factual content AI can confidently reference.
Monitor as models evolve
AI models update regularly, and what they say about you can change. We track your brand's AI presence over time and adapt as the landscape shifts.
What GEO looks like in practice
Shaping your AI presence requires work across multiple fronts. Here's what we deliver.
Brand AI audit
What AI currently says about you across major platforms
Source landscape mapping
Where AI gets its information about your industry
Generative search monitoring
Ongoing tracking as AI models update
Content for AI comprehension
Strategic content designed to shape AI's understanding
Digital PR for AI visibility
Getting mentioned in sources AI trusts
Competitive AI positioning
How your brand stacks up against competitors in AI outputs
Frequently asked questions
What is the difference between AEO and GEO?
AEO focuses on getting cited in AI answers. GEO goes further by shaping the narrative AI tells about your brand across generative platforms, controlling how your story is understood and retold.
How do AI models decide what to say about my brand?
AI models synthesise information from your website, news articles, reviews, social media, directories, and other public sources. GEO ensures those sources tell an accurate, consistent, and favourable story.
What if AI is already saying inaccurate things about my business?
That's exactly what GEO addresses. We audit what AI currently says, identify the sources driving those narratives, and systematically correct and strengthen them.
How do you measure GEO results?
We track AI-generated brand mentions across major platforms, monitor sentiment and accuracy, and measure changes in referral traffic from AI-assisted discovery.
Is GEO relevant for B2B businesses?
Particularly so. B2B buyers increasingly use AI tools to research vendors, compare options, and build shortlists. If AI doesn't surface your business during that process, you're not in the conversation.
Take control of your AI narrative.
Stop letting AI write your brand story without you.