Brand refreshed, rebuilt in Astro, first lead in 24 hours.
Hoc Paid Media is a UK PPC agency specialising in paid search and social. Their old Elementor site was slow and no longer matched the ambition of the team. We rebuilt it - brand, strategy, design, code - and they had their first white-label lead through the door inside a day.
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The homepage hero, side by side. Old on the left, new on the right - pull the handle.
Before After Faster site. Sharper brand. Real pipeline.
Hoc Paid Media: a PPC agency outgrowing its old shell.
Christian Horne and the Hoc team run a UK consultancy focused on paid search and paid social - Google, Meta, LinkedIn, TikTok, Microsoft. White-label work for other agencies, direct-to-brand campaigns, and proven scaling systems are their bread and butter.
After several years of steady growth, the website, built on Elementor, was holding them back. Slow load times, dated visuals, and a brand that no longer matched the calibre of the team's work.
The new website from Aeonix is beyond what we thought was possible within the budget. They understood what we wanted instantly and nailed the brand. The process was so fast and smooth too. We're now excited to work together on AI enablement to save time and money.
An Elementor site that couldn't keep up.
The platform that got Hoc live had become the thing slowing them down. Heavy on render-blocking scripts, brittle to edit, and visually generic - by the end it was costing them every conversation it should have been winning.
What was broken
- 20-second LCP on mobile - users gone before the hero loaded.
- Stock photography and a generic Elementor look in a market that judges agencies on craft.
- Pricing buried, white-label service unclear, no obvious entry point for partners.
- Brand pulled in three directions - typography, colour and tone all disagreeing with each other.
What Hoc wanted
- A brand that matched the work - bold, confident, unmistakably theirs.
- A site fast enough to compete on the metrics they sell to their own clients.
- Clear paths for direct clients and white-label partners alike.
- Done within budget. Done fast. No surprises.
Seven steps. One sprint.
From kick-off to launch we ran the whole stack ourselves - no handoff drag, no scope drift.
Every page, redrawn.
A few moments from across the site that show the shift.
PageSpeed, before and after.
Real Lighthouse runs against the live URL. Same page, different platform.
Before · 34
After · 86
Before · 55
After · 99First white-label lead through the new site in under 24 hours.
The site went live. Before Hoc had finished telling their network about it, an inbound partner enquiry came through the white-label page. That is the brief delivered.